How to Run Successful Campaigns
Tutorial · 7 min read
A campaign is the fastest way to reach 1,000 customers — and the fastest way to lose a number if it's done like spam. Bakwa is built so the safe way is the easy way.
1. Warm up the number first
A number that has never chatted with real people and suddenly sends 500 messages looks like spam. Bakwa won't let a new number run a campaign until it has had 50 two-way conversations, and it raises the daily limit a little every week ("Ready for campaigns in N days" shows in Settings). Use the first two weeks for normal customer chat. Keep campaigns off the number that sends your bills — give it the Transactional role and Bakwa will refuse.
2. Start from an Excel sheet
Row 1 = your variable names: mobile | name | city | product. Upload it. Bakwa cleans the numbers (adds +91 to 10-digit numbers), removes duplicates, drops anyone who replied STOP, and checks who is reachable so you never send to a dead number.
3. Write three versions, not one
Identical text to hundreds of people is the strongest spam signal there is. Write versions A, B and C and use {name} and {city}. Start with a question — replies are what keep a number healthy. No links in the first message to someone new; send the link after they reply. Bakwa highlights risky words (loan, free money, bank) before you send.
4. Let Bakwa pick the pace
Choose the marketing numbers, the days and the hours (10 am to 7 pm). You'll see "1,240 people · 3 numbers · about 4 days at safe speed". That's normal. Bakwa sends in small batches with random gaps, rests every few messages, shows "typing..." and spreads the load over your numbers.
5. Read the live report
Sent, delivered, read, replied, failed, STOP — per campaign and per number. If fewer than 1 in 10 reply, the campaign pauses that number for a day and tells you to change the message. Three STOPs in a batch pause the whole campaign. A 20–30% reply rate means you're writing the right thing.
6. Follow up the replies
Replies land in the Inbox tagged with the campaign. Answer them like any chat; the orders that come within 7 days show in Reports, Campaign performance.
Next: Understand reports · Keep numbers safe